Determinants of the Adoption of Digital Payments among UiTM Machang Students

Authors

  • Nadrah Hana Binti Hamdi Universiti Teknologi MARA Cawangan Kelantan, Malaysia
  • Nurul Safida Binti Md Nor Universiti Teknologi MARA Cawangan Kelantan, Malaysia
  • Nurul Fatihah Binti Ahmad Universiti Teknologi MARA Cawangan Kelantan, Malaysia
  • Amri Mohamad Universiti Teknologi MARA Cawangan Kelantan, Malaysia

DOI:

https://doi.org/10.33005/icebgc.v6i1.60

Keywords:

Financial Technology (FinTech), Digital payment, UTAUT model, performance expectancy

Abstract

The FinTech sector has experienced significant disruptions due to the Covid-19 pandemic, driving the need for technological advancements to replace physical interactions and fostering the growth of FinTech in Malaysia. This evolution has extended beyond banking and has transformed payment methods, with digital payments becoming increasingly popular, replacing traditional physical transactions. This study aims to explore the influence of user expectations on the performance of digital payments in their adoption. Using the UTAUT theoretical model, the research questions seek to identify the amount of digital payments among students at UiTM Machang and examine the relationship between performance expectancy and adoption of digital payments. This study employs a questionnaire with three sections, covering demographic profiles, performance expectancy, and other variables. Descriptive analysis provides insights into the respondents' characteristics, indicating a positive perception towards digital payments as a beneficial service in day-to-day activities. The results also reveal a significant association between performance expectancy and the adoption of digital payments among UiTM Machang students, demonstrating that a higher perception of efficiency and effectiveness leads to greater adoption. This study sheds light on the factors influencing the acceptance of digital payments among higher education students, emphasizing the importance of addressing performance expectations in promoting the adoption of digital payment methods.

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Published

2023-10-20

Issue

Section

Articles