Shaping Organizational Culture in the Face of Technological Disruption and Business Dynamics

Abstract

Organizational culture plays a pivotal role in shaping how organizations adapt to technological disruption and dynamic business environments. This study employs a bibliometric approach to examine research trends between 2020 and 2025, focusing on five primary keywords: organizational culture, corporate culture, organizational change, business dynamics, and technological disruption. Data were retrieved from Lens.org and analyzed using Biblioshiny, with results visualized through annual scientific production, word frequency over time, and thematic mapping. Findings reveal a surge in scholarly activity during the COVID-19 pandemic, reflecting the urgency of addressing organizational resilience, digital transformation, and adaptive leadership. Word frequency analysis highlights the growing prominence of digital transformation, organizational change, digital leadership, and dynamic capabilities, while foundational themes such as organizational culture and business model innovation indicate thematic stability. Thematic mapping identifies core motor themes, niche topics, basic concepts, and emerging areas, providing a structured overview of the intellectual landscape. Collectively, the results underscore the interdependence of culture, leadership, and technology in enabling organizational adaptation, innovation, and sustainability. This study contributes both theoretical and practical insights, offering guidance for scholars and practitioners on fostering culturally agile, technologically competent, and strategically robust organizations, and identifies directions for future research in emerging digital and sustainable practices.