Services Marketing Mix Efforts from Service Brands: Smile Laundry

Abstract

The purpose of this research is to identify service marketing mix decisions (7P-product/service, place, promotion, price, people, process and physical evidence) in service businesses. The importance of the service marketing mix in creating the smile laundry service brand has received little attention in the literature. In this paper, an example of a smile laundry case is presented. The case study was conducted using secondary data obtained from smile laundry reports and by conducting semi-construction interviews with smile laundry owners and employees. Due to the company's reputation and operations, this is the case