Marketing Strategy: Library Promotion to Increase Library Visitors

Abstract

The infinite spread of information and the increasing number of digital resources. So that it will also have an impact on the changing situation in libraries such as digital libraries, institutional repositories, e-resources, and others. Therefore, a marketing strategy is important to maintain the library's existence. Social media is a means of library promotion a case study at UPN "Veteran" East Java. The author wishes to write about Library Promotion Marketing Strategy in an Effort to Increase Library Visitors through several social media owned by the Library of UPN "Veteran” Jawa Timur.