Analyzing Factors Affecting Purchase Intention of Electric Vehicle in Indonesia; Moderation Role of Personal Innovativeness on Those Factors

Abstract

Electric vehicles as a sustainable innovation have the potential to reduce CO2 emissions and fossil fuels consumption, it is expected to reduce greenhouse gas emissions caused by burning fossil energy. However, the reality is that until 2021 sales of electric vehicles in Indonesia have not reached the desired target. This study identified the factors that influence consumer intentions to adopt electric vehicles in Indonesia using the Combined Theory Acceptance Model-Theory of Planned Behavior (C-TAM-TPB). The result is perceived usefulness does not directly affect the purchase intention of electric vehicles but can affect indirectly together with perceived of ease of use and price value through attitudes. Attitudes, subjective norms, perceived behavioral control, environmental self-image, price value, and personal innovativeness positively as well as can decrease perceived risk to intention to buy electric vehicle and perceived risks and infrastructure barrier, negatively can affect the intention to buy electric vehicles in Indonesia.

Keywords: electric vehicle; consumer behaviour; Theory Acceptance Model, Theory of Planned Behaviour, purchase intention