Designing Interaction Planning: A Case of Revisit Intention in Farm House Susu Lembang Bandung

Abstract

Generally, revisit intention is influenced by the positive experience of a consumer. But it is different for a tourism destination. But revisit intention in tourism is crucial and could not be predicted easily. In Farm House Susu Lembang, tourists feel that the destination exceeds their expectations and they were very pleased to visit the destination. But when asked whether they make a return visit to the Farm House Susu Lembang, they say reluctant to come back. Using interactive planning methodology, this research aims to define problems that occur. After knowing the problems that exist based on the results of the interview, then analyzed the threats and opportunities that enable to be a solution to Farm House Susu Lembang. This solution is proposed in order to attract tourists to be willing to make a revisit which will increase the number of visitors of Farm House Susu Lembang.

Keyword: interactive planning; revisit intention; tourism; experience