The Implementation of Integrated Marketing Communication to Improve Time Management Basic Skills

Abstract

Community service activities carried out in the form of hybrid training were carried out intensively for 2 days. Business Writing Skill Training Activities are one of the basic skills that are indispensable in the business world. By mastering business writing, students will increase their credibility and professionalism later in the work environment. This training activity that is used to improve the effectiveness of skills in business writing must of course contain clear, relevant, and easy-to-read information for students. Business writing includes emails, letters, reports, brochures, presentation slides, social media, and other business documents. Business Writing is always needed in internal communication with colleagues and leaders or externally even with parties outside the organization or clients, this activity will discuss thoroughly about business writing to be able to improve student competence. All participants in this activity amounted to 50 people with a range of semester 5 and semester 7, even alumni of UPN Veterans of East Java and most of them were interns from PT.SBU's abdimas partners can also take part in this activity. Method activity which used in devotion to Public this is method lectures, question and answer, discussion and practice. Evaluation of activities in this community service is the aspect of knowledge and sustainable skills.

Keywords: Business Writing; Integrated Marketing Communications; Social Media; Time Management