Implementation of Corporate Social Responsibility (CSR) in Improving Corporate

Abstract

Activies Corporate Social Responsibility (CSR) will certainly provide feedback in the form of a positive image that is expected by the company. But whether in its implementation, the CSR program is able to run according to the company's expectations and how to anticipate any problems that arise. This study uses qualitative methods and the resulting data is descriptive data in the form of writing about the results of the analysis of the application of Corporate Social Responsibility (CSR) to the environment and society in improving the company's image at PT. Mega Marine Pride by using various evaluation sources in the form of books or samples. Based on the results of research, it was concluded that: in carrying out Corporate Social Responsibility (CSR) activities as an effort to improve the company's image. PT. Mega Marine Pride is able to create a good impression on the community and attract public trust in the company. Because the company has carried out CSR activities as a form of company concern so that it can prevent conflicts and social inequalities between the company and the community around the company. Although there are still CSR programs that have been prepared that have not run optimally and some have not been able to be sustainable

Keywords: CSR, Corporate Strategy, Corporate Image