Family Business Development from the Millenial Generation to Generation Z through Technology Adaptation and Innovation: A Case Study of Shenda Florist

Abstract

This study aims to analyze the development of a family business from the millennial generation to Generation Z through technology adaptation and innovation in Shenda Florist. This research employs a qualitative approach using a case study method. Data were collected through in-depth interviews, observation, and documentation involving six informants, including millennial and Generation Z managers, employees, and customers. The findings reveal that the involvement of Generation Z since 2022 has significantly accelerated business transformation through the utilization of social media, live streaming, website-based systems, and digital financial recording, as well as product and service innovations such as bouquets, workshops, and brand collaborations. These changes not only expanded market reach but also enhanced customer engagement and operational efficiency, leading to substantial revenue growth from IDR 22,966,000 in 2021 to IDR 352,832,000 in 2025. This study highlights that Generation Z acts as a key driver of digital transformation, while intergenerational collaboration strengthens business resilience and adaptability. The findings contribute to the understanding of how generational synergy supports family business development in the digital era.