E-Business Case Study Analysis: Using a Qualitative Descriptive Approach to Face Disruption in Telkomsel's Digital Transformation

Abstract

The telecommunications industry in Indonesia has experienced significant disruption in recent years. The  emergence of new players, such as Google and Facebook, and the shift in consumer preferences to digital services, such  as e-commerce and streaming, have challenged traditional telecommunications operators, such as Telkomsel. This case  study discusses how Telkomsel leverages digital transformation to strengthen its e-commerce and digital services  business, and how it helps the company face the disruptive era. e-commerce business development. The method used  in this analysis is a descriptive method with qualitative research techniques. The Qualitative Method is non-numerical  text-based data analysis to produce a conclusion from the research that has been carried out. Telkomsel has launched  several e-commerce platforms, such as Telkomsel HaloPrix, Verena, IndiHome. Digital transformation has become the  key for Telkomsel to face the disruptive era. By focusing on e-business development, Telkomsel has succeeded in  increasing revenue, customer engagement, and efficiency.